Laird of Rothiemurchus estate, Johnny Grant, has introduced a range of outdoors activities in order to ensure the park’s survival.
Rothiemurchus estate is located in the Cairngorms National Park and encapsulates the glorious countryside of Scotland. However, despite the influx of tourists travelling to view the beautiful scenery, people don’t pay to view and the revenue has been falling.
Deer have long provided a sustainable source of income through stalking and venison, but Grant has introduced various activities such as archery, mountain trails, white water rafting and bush craft to target a younger, more adventurous visitor to the park.
The estate provides a living, not just for the Grant’s, but for a whole host of staff and shopkeepers, which placed more pressure on the Grants to take action.
“We are seeing a huge rise in people wanting to enjoy it and be much more active and more adventurous and doing more interesting and exciting things,” said Philippa Grant, who is launching the park’s bush craft adventures.
Grant and his wife Philippa reside in the 16th century manor The Doune, which is being restored to its former glory after becoming derelict in the wake of the Second World War.
“It’s a huge challenge for us. Conservation is important, forestry is important, farming is important, as are the people who still come here and go out for the field sports on the estate and all this has to work together. That’s the challenge here,” emphasised Grant.
By having the modern adventure activities alongside the historical architecture and landscape, which has been inhabited for 5,000 years, the Grant’s can ensure the survival of the Rothiemurchus tourist trade while preserving the history and nature of the estate.