Answers to common questions about fundraising for the STV Children's Appeal

The STV Children's Appeal helps make a difference to the lives of thousands of people across Scotland by making sure it identifies and supports projects in every community in the country.

There's a very good chance you will be familiar with some projects as the Appeal likes to support organisations working at the heart of local communities.

In this guide you’ll find out more about the STV Children's Appeal along with answers to your fundraising questions.

What is the STV Children's Appeal for?

The STV Children's Appeal supporting Scotland’s children and young people who are affected by poverty.

The money raised by the STV Children's Appeal helps make a real difference to those who need it most by providing practical help like food and warm clothes; creating opportunities for training and employability and enabling social and emotional support.

For more details about how the STV Children's Appeal helps, visit the 'About the Appeal' section of the website.

What are STV Children's Appeal’s promises?

The STV Children's Appeal promises to:

• Give every penny of every pound that you donate to the children who need it most right here in Scotland.

• Give a voice to children who can’t be heard.

• Support a community project in every single local authority in Scotland.

• Create chances for every child to realise their full potential.

Where does the money raised go?

We use all of the money we get to support projects helping children and young people right here in Scotland.

In its first eight years the STV Children's Appeal has raised over £19 million. This has allowed us to make 1102 big and small awards across every local authority area in Scotland, providing much needed support to 79,000 children.

In 2018, the Scottish Government once again match-funded the first £1m raised.

How does the STV Children's Appeal cover its costs?

As every penny donated is spent on the children who need it most, overheads are met by STV and The Hunter Foundation.

How does the STV Children's Appeal decide which projects to fund?

The STV Children's Appeal works closely with Scotland's leading experts in the field of child poverty, sharing knowledge and expertise with both small community groups and national charities on their experiences of addressing the challenges of child poverty in Scotland.

The STV Children's Appeal doesn’t operate an open grant making model which means that you can’t apply directly for funds. Instead, we identify our partner projects across the year in the context of their contribution to addressing issues of child poverty in their communities.

Read full details of STV Children's Appeal Investment Criteria.

Who are the trustees of the STV Children's Appeal?

Lorraine Kelly, Television Personality

Baroness Margaret Ford, Chairman, STV Group plc

Simon Pitts, CEO, STV Group plc

Sir Tom Hunter, Founder, The Hunter Foundation

Ewan Hunter, Chief Executive Officer, The Hunter Foundation

Sir Ian Wood, The Wood Foundation

Bobby Hain, Director of Broadcast, STV Group plc.

Where can I find out more about the work of the STV Children's Appeal?

The 'Latest News' section of this website will keep you up to date on all of the latest activity taking place across Scotland. If you use social media, follow us on Twitter @STV Appeal or on Facebook STV

If you have any questions or queries about the STV Children's Appeal please get in touch with STV Children's Appeal Campaign Manager, Natalie Wright (0141 300 3772 or

When is the STV Children's Appeal Live Show?

In November, the STV Children's Appeal culminate a fantastic line-up of engaging, must-see programming. The programmes showcase the STV Appeal Big Live extravaganza where STV Children's Appeal trustee Lorraine Kelly will reveal to the nation just how much has been raised.

Can I get a mention on STV Appeal website or the STV Children's Appeal Twitter and Facebook pages?

Of course! The STV Children's Appeal Team would love to hear all about your fundraising plans or how you raised money for the STV Children's Appeal.

Throughout the campaign, we will celebrate our 'Fundraising Heroes' on the STV Children's Appeal website so please send us your stories and photos to

What is Gift Aid and how does it mean more money for the STV Children's Appeal?

If you're making a donation or are sponsoring a friend and you pay tax, then it is possible the HM Revenue and Customs will give the charity an extra 25p for every pound raised. This means a donation of £10 could be worth an extra £2.50 to the STV Children's Appeal. This is an easy way to get more money but you must tick the gift aid box on your sponsorship form.

More details about Gift Aid can be found here:

What should I think about if I decide to fundraise?

The first thing with all fundraising activity is to consider whether it is safe, legal and appropriate. Fundraising is better when it's fun however you must remember that the STV Children's Appeal helps children so we ask you to think about the your activity choice carefully before progressing with plans.

Some guidance is available from the Institute of Fundraising should you need it.

Depending on the what you decide to do, think about the safety of the event by carrying out a risk assessment and if there are children involved make sure there is adult supervision in place.

You might also need to consider licenses and local authority by-laws if outside or if the activity involves alcohol and live entertainment.

You should always consider whether you need appropriate insurance cover for your fundraising activity. The STV Children's Appeal cannot accept responsibility for the organisation and running of your activity so if you have doubts, don’t do it.

If you decide to fundraise for the Appeal then let us know beforehand. It helps us keep a track of everyone who is supporting us and it also helps us to let the rest of Scotland know fabulous fundraising activities you are doing!

Can I raise funds in public places or make door to door collections?

We don’t advise that you collect money in a public place or door to door. If you do choose to do so, you will need a license from your local authority and/or permission from the owner of private property (which includes shops and restaurants).

You should be able to find details about this on your local authority’s website. When it comes to collecting money and counting it, is is always a good idea to keep at least two people present.

Can I organise my own raffle?

Raffles are a great way of raising funds for charity, but there are strict legal requirements about the organisation of raffles, lotteries and prize draws. If you're planning on organising your own raffle, please check the rules on the Gambling Commission website, it can be found here:

Where do I download posters to promote my fundraising event?

Posters and sponsorship forms are available to download on the fundraising page of this site. If you don't find what you are looking for you can also contact the STV Children's Appeal Team at

Who do I contact to make a complaint about STV Children’s Appeal?

We are always keen to hear from you. Please get in touch if you have any comments, suggestions or complaints. Here's how you can get in touch:

Call us: Telephone: 0141 300 3984

Email us:

Write to us: STV Children’s Appeal, Pacific Quay, Glasgow, G51 1PQ

Our aim is to solve any problem to your complete satisfaction, and a member of the STV Children’s Appeal team will try to do this as quickly as possible, or within 5 working days. Please note that if the complaint is complex it may take a little longer to resolve. If the complaint is of a complex nature we’ll try to keep you regularly updated on its progress.

If you have a complaint about the Appeal’s promotional material for justtextgiving and we haven’t been able to resolve this to your satisfaction, you can contact Phone Pay Plus at the address below: Phonepay Plus Industry Support and Policy Team, Clove Building 4 Maguire Street London SE1 2NQ

Key information about the STV Children's Appeal

STV Children's Appeal is a Scottish Charitable Incorporated Organisation (SCIO), registered in Scotland with number SC042429.

Registered offices are at Pacific Quay, Glasgow, G51 1PQ.

STV Children's Appeal Trading Company Limited, registered in Scotland with number SC446343.

This website is on behalf of the STV Children's Appeal by STV Central Ltd, Pacific Quay, Glasgow, G51 1PA.

Contact STV Children's Appeal by e-mail at: or by post at Pacific Quay, Glasgow G51 1PA.

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